• Identify which social media to target.
• Integrate this new medium in your working time.
• Understand the rules of behavior of each medium.
• Understand the business communication strategy on social networks.
• Make a powerful « Pitch ».
- Know and understand the key figures and trends
– Understand the specifics of each network : Viadeo, Linkedin, Facebook, Twitter and specialized networks …
– Analyze the possibilities and limits of the selected networks
Self-diagnosis: your social networks habits
How to enhance your presentation
- Control your digital identity
– Know how to make it attractive : relevant expressions, pictures…
– How to use each social network to become noticeable
– Know the customs and codes to communicate effectively
How to use the tools of the networks
- Identify, research, and communicate with your prospects
– Be identified as an expert who can convince
– Promote your marketing events
– Know and use additional tools
Scenario : search and contact prospects
Develop and implement
- Identify and organize outgoing calls
– Generate and process incoming calls
– Develop contacts outside of social networks,
– Maintain your network, solicit recommendations
– How to present yourself in a minute – an effective pitch
Exercise : build your prospecting plan
Any commercial manager who wants to use social networks to boost sales.
Prerequisite : none